Conversational commerce is a brilliant solution to solve challenges faced by the eCommerce industry.
Batul Nafisa Baxamusa
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Getting a package home is one of the most satisfying moments of shopping online.
Online shopping has turned tables for many businesses. Smartphones and tablets have made it possible to shop on the move. Shopping apps have made it simpler to shop.
A new form of ecommerce called conversational commerce has been changing the way brands and consumers communicate. Let's learn more about what is conversational commerce.
What is Conversational Commerce?
Online shopping tends to be tedious for many consumers. Searching, browsing, finding the right product at the right price, filling out forms, and waiting for a solution can make online shopping tiring.
It led to an idea wherein a consumer can have a normal conversation with the online app or brand. This interaction between the consumer and the AI will lead to a better customer experience (CX) and improvement in eCommerce.
Conversational commerce is a type of eCommerce that taps the potential of having a one-on-one conversation with consumers. It allows the consumer to shop, buy, and get help using the live chat feature, voice assistant, or messaging apps.
What Makes Conversational Commerce Important?
A consumer keeps hunting around the app or website for a product. At times, they have a multitude of questions.
Conversational commerce helps bridge the communication gap between the customer and brands. A consumer needs to open a messaging app to ask any queries or even place an order with the brand.
On the other end of the conversation, it could be a chatbot or an actual customer agent. A chatbot or artificial intelligence (AI) checks an infinite amount of data and has a personal interaction with the customer.
Conversational commerce is the best way to interact with a consumer. It is a virtual product advisor for an eCommerce website or app. It engages the consumer with a seamless experience.
A great sale begins with a great conversation with your customer. Conversational commerce is that ice breaker that understands your customer's needs and provides a human touch to online interaction.