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Text Vs. Visual Content: An Undoubted Contemplation

To grow online presence, know why converting your content into Visual format is so obligatory in the present scenario.
Swarali Jambhale Jul 6, 2020

Processing of Information

Reading plain text becomes dull as the human brain takes more time to process letters and understand the meaning of a sentence, but images fit into the mind in a wink’s time. This is manifested by the fact that users remember over 2000 images with 90% accuracy for days after initial exposure.


Visual stimulation over word translation allows the brain to absorb content with more faultless ease, as the brain can sense a visual scene in less than 1/10th of a second!

Visual Text

The most effective solution to increase traffic for content is visual texts like comics, memes, advertisements, posters. Visual text is a quick-witted way to remould text in the form of graphics for the readers bored of wordy content. These aid in understanding the pattern recognition and spatial reasoning capacities of human brain.

Text Visualization

In comparison to visual format, verbose text seems monotonous to one’s eye and disinterests the person to read. Text visualization comes into picture where textual data needs quick visualization to summarize documents for data comparison and interpretation in the form of graphic representation.

Marketing With Visuals

Carve out a niche with visual content marketing and you will make the cut soon! 45% of B2C marketers believe visual content marketing is one of the most important types of marketing. Visuals help you rank higher in SERPs as majority of search happens on Google Images.

Fact Check!

Did you know that 90% information transmitted to the brain is ocular.
The human brain is hardwired to understand visuals in just 13 milliseconds, corroborating the fact that visual text is processed 60,000 times faster than plain text!

#Visuals Is Viral

Infographics on social media are liked and shared 3 times more than prolix content. This statement mirrors the statistics of visual content making up 93% of all human communication. Also, studies show that visuals are more likely to get shared.

Web Stories to the Rescue

“Visuals express ideas in a snackable manner.”
— Kim Garst
The most optimized way of flexing content muscles, is Web Stories. This epigrammatic storytelling format is a fist full of potentials like crisp content, rich visuals, fast loading pages...just the need of the hour!
To keep ahead of the pack, create tappable and snackable Stories with an incredible tool - Web Story Builder on Visual Stories and raise the game for visual content format. Overpower the textual content format with gratifying Web Stories to make your content riveting and winsome.

Visuals Do the Talking...

Discounting on visuals is not affordable in the world of pictorial learners. Visual content format is winning over every aspect of the textual format! So, make visuals your priority as this aesthetic format is cornering the market of content with myriad advantages over the wordy format.