Terrific Benefits of Guest Posting in 2020

As a marketing tool, even a single guest post − on the right website − is invaluable. Popular websites like Cracked or Upworthy accept guest posts and even pay for them.

You can claim your time in the spotlight, by leveraging such platforms to display expertise.
Branding is all about getting your name out there to secure a wider readership for your own blog.

If you instill every guest post with the essence of your brand, you will become more recognizable. As long as you can advertise yourself without making it too obvious.

New readers will find it easy to associate you with your area of expertise. You can also include your social media links at the end of your guest post, to amass a greater online following.

Reputation − as ever − matters in 2020. Guest posting throughout your niche is a good way to prove your authority and attain next-level peer recognition.

If you can write guest posts that are good enough to spark discussions in the comment section, you will win the trust of your online community.

By guest posting on other websites, you can supplement your ever-growing portfolio with frequent, well-written and informative content.

As a guest poster, being open to your host’s feedback can help you learn and grow. You can sharpen your writing skills while exploring every corner of your niche at the same time.

As long as you follow their guest post guidelines, host websites are happy to let you include backlinks in your guest post. Readers will follow such links to your own website, thus increasing your site traffic organically.

Backlinks will prove to be the most precious benefit of guest posting, if you can sprinkle them strategically throughout your content.

Excessive backlinking can prove to be counter-intuitive, because you may end up compromising the integrity of your content with too many out-of-context links.

Google and other search engines look at each backlink as a sign that your content and your blog are to be trusted.

With enough backlink traffic, your website will gain credibility. This will earn your website a stronger Domain Authority (search engine rank). With guest posts, you can piggyback on a host website’s good Domain Authority to build up your own.

And the higher your website ranks on Google’s SERPs and Alexa Rank, the more people it’ll reach.

Mobile-users are the major contributors of all online traffic today. Since Web Stories are the latest mobile-friendly content format and are shareable across social media sites, your guest posts in Web Stories format will attract mobile-users like moths to a flame. And they will then follow the backlinks in your Story back to your own blog.

Visual Stories - a blogging platform - offers guest posters the Web Story Builder to create fast-loading, smooth and visually engaging reading experiences for their readers.

Time to modernize your content strategy, impress your peers and readers with this modern Storytelling experience, and win over more mobile-users!