Online Retail in the 'New Normal': How AI is Changing the Way We Shop!
michael pascuzzi
Most businesses are having to learn how to adapt to this 'new normal' in order to stay relevant and profitable. A particularly interesting sector to look at, is the retail industry as it was among the first to offer an online experience.
Amazon has gotten everything figured out
from beginning to end of the customer
shopping experience. Everything you look at
from the moment you start to shop is taken into consideration by the built-in artificial intelligence (AI) and machine learning (ML) algorithms.
As you shop, Amazon builds a profile on you and matches you to similar customers. Suggesting content and personalizing the experience
According to Accenture, 56% of the customers want to be remembered and 58% want recommendations.
AI and ML have made the shopping experience so seamless, that it feels like the e-store you are visiting was made just for you!
"There is a tipping point in a well-designed AI solution where competing with it becomes an act of futility." - Jason Ferrell
The future is here. Retail AI/ML will continue to curate experiences for customers around the world.